Empowering outdoor sports entrepreneurs to scale new peaks in their business
HI, I’M JOSEPHINE ANSELIN.
I’m a Digital Marketing Consultant and Coach who helps outdoor sports businesses and entrepreneurs to move past online marketing overwhelm so they can attract their dream clients, inspire their audience and hit their revenue targets.
My work is founded in research, marketing insights and a deep understanding of the outdoor sports niche. My inspiration comes from the outdoor adventure world, I love running in the mountains and swimming in the ocean. I applied all of this to creating Outventure Hub – a platform full of resources to help passion-driven outdoor sports entrepreneurs grow successful, long-lasting businesses.
So – are you ready to escape from the marketing fog and scale new peaks in your business? Get in touch, I’d love to hear from you!
I started my career as an Engineer. My plan was to design high-tech swim suits and ultra light bikes to help athletes win the Olympics. So I studied engineering at Oxford University to work towards that dream. After graduating though, I somehow found myself working as a project engineer on offshore oil rigs. Slight change in direction. But it turned out to be a great experience. I learnt valuable lessons in how to manage projects in high-pressure environments. I also met some super talented people and mentors. And I got to live in Scotland and Norway, two of the most beautiful places I’ve been to so far.
But, I just knew it wasn’t what I wanted to do for the rest of my life. Something was missing…
So in 2016, I left my job and spent 3 months running and hiking the entire length of New Zealand – 3000km, solo and unsupported, from Cape Reinga in the North to Bluff in the South. It was an incredible adventure! I realised then just how important adventure and wilderness were to me. It was what I had been missing.
I knew I wanted to design a life and career that would allow me to be more connected to the outdoors and to people who share this same passion.
It took two years, and quite a few twists and detours to figure out what exactly that would look like. During that time I worked in a strategy consulting firm, I went back to university to get a Sports Management MBA, I co-authored a digital marketing online course and I worked in a sports marketing start-up. These experiences all made me realise that I get a real kick out of turning ideas into actionable plans and creating strategies to turn visions into realities.
Finally, in 2019, I launched Outventure Hub to help outdoor sports businesses to boost their bottom-line, to grow their brand and to amplify their impact through powerful marketing strategies. Outventure Hub brings together my passion for adventure, my business and project management skills and my love of strategizing and “action planning”. Plus, I get to work and collaborate with like-minded people who share the same passion for the great outdoors. My dream job!