Hey, I’m Josephine!
I’m a digital marketing strategist, a writer, and a web designer with a passion for all things outdoors. I specialise in helping outdoor-inspired entrepreneurs to level up their brand online so they can grow their community, build genuine connections with their audience, and ultimately make a positive impact on people and the planet.
When I’m not behind the screen designing a content marketing system, creating a shiny new website, or writing up an adventure story, I can usually be found running in the mountains, swimming in the ocean or exploring some remote country by bicycle. I crave connection with nature and I draw on my experiences in the great outdoors to fuel my passion for the work I do.
Everything I do is strategy-driven, personalised, and hopefully a bit disruptive; it’s all about giving you focus and direction and helping you build an authentic brand that will inspire your audience and spark action.
A little more about my story
I started my career as an Engineer. My plan was to design high-tech swim suits and ultra light bikes to help athletes win the Olympics. So I studied engineering at Oxford University to work towards that dream. After graduating though, I somehow found myself working as a project engineer on offshore oil rigs. Slight change in direction. But it turned out to be a great experience. I learnt how to manage projects in high-pressure environments, I met very talented people and mentors, and I got to live in Scotland and Norway, two of the most beautiful and wild places I’ve ever visited.
But I just knew it wasn’t what I wanted to do for the rest of my life. Something was missing…
So in 2016, I left my job and spent 3 months running and hiking the entire length of New Zealand – 3000km, solo and unsupported, from Cape Reinga to Bluff. It was an incredible journey! I realised then just how important adventure and wilderness were to me. It was what I had been missing.
I knew I wanted to design a life and career that would allow me to be more connected to the outdoors and to people who share this same passion.
It took two years, and quite a few twists and detours to figure out what exactly that would look like. During that time I worked in a strategy consulting firm, I went back to university to get a Sports Management MBA, I co-authored a digital marketing university course and I worked in a sports marketing start-up. These experiences all made me realise that I get a real kick out of combining strategic thinking and creativity to turn visions into realities.
Finally, in 2019, I launched Outventure Hub to help outdoor-inspired entrepreneurs to grow their brand and amplify their impact through powerful online marketing techniques. Outventure Hub brings together my passion for outdoor adventure, my marketing skills and my business experience to help make a real difference to purpose-driven businesses in the outdoor industry.
Your turn now! How can I help you create more impact with your business?