'Design Your Own Strategy' coaching programme



Let’s be honest. Is this you?

  • Do you have all these great online marketing campaign ideas, but you’re lacking the focus, structure, and accountability to actually make them happen?
  • Are you spending hours creating and posting content on social media but still not getting any engagement, let alone clients, from it?
  • Do you hate that you’re being so inconsistent when it comes to publishing new blog posts – but you just can’t figure out how to create content more efficiently?

Now imagine…

  • Feeling super clear on your digital marketing goals and the steps you need to take to make them happen, so you know exactly where to focus your efforts
  • Consistently landing the perfect clients without posting content that feels salesly or spending all of your marketing budget on Facebook ads
  • Having systems in place that will free up your time to do the things you care about like creating products for your amazing clients (or even just going for a hike)

I’ve been there too!

josephine anselin outventure hub

Hi! I’m Josephine. I’m Digital Marketing Strategist with a passion for all things outdoors and I founded Outventure Hub to help outdoor-inspired entrepreneurs grow their brand online.

I know exactly what it’s like to spend hours and hours creating and posting content, and not seeing any results, because I’ve been there too! Back in 2016, when I started my first website (a running training blog), I spent forever trying to figure out how to grow my audience. But apart from a few friends, and occasionally my grand-mother, not that many people read my posts.

Since then, I’ve learned the ins and out of digital marketing by working in a sports marketing startup where I was responsible for creating the brand’s social media strategy. I also run a successful online business, and I’m teaching the digital marketing strategy class of an online MBA programme.

I’ve used the knowledge that I acquired through all of these experiences to create a fast-track approach that will save you countless hours by teaching you all the things I wish I had known back in 2016…

Josephine’s coaching program really equipped us with the tools and methods needed to use social media for our business. We learned a ton and we loved how Josephine was always quick to help out and answer our questions.

— Tash & Lisa, Co-founders at And The Future?

Introducing my signature coaching programme:

Design Your Own Strategy

Design Your Own Strategy is a highly personalised, done-with-you digital marketing coaching program for entrepreneurs with outdoor-inspired businesses (adventure travel consultants, endurance coaches, outdoor fitness coaches, sports event organisers, outdoor photographers, eco-bloggers, etc.).

The coaching series is designed specifically for entrepreneurs who are tired of feeling like they are spending all day on social media with nothing to show for it, and instead, want to use their online channels to create a community around their brand, attract their dream clients, and positively impact people and the planet.

Throughout the programme, I’ll guide you through my proven 3-step strategy creation formula to help you gain focus, clarity, and direction, and feel energised and excited about your online marketing efforts. Together we’ll create a marketing strategy that leads to real, tangible results and is actually sustainable.

This programme is for you if you want to design and implement your own digital marketing strategy (because, let’s face it, no one understands your business and audience better than you), but you’re looking for a marketing expert to guide you along the way and to hold you accountable.

A side benefit of this approach, as opposed to outsourcing, is that you’ll gain an in-depth understanding of the process behind creating a marketing strategy. You’ll be able to apply this skillset to continuously optimise your strategy as your business evolves, or even to create new strategies for any of your future business ventures and personal projects. 

After working with Josephine, we now know how to work step by step, strategically and efficiently with a clear timeline, manageable goals and a practical forward plan. It also gave us the confidence that as a company, we are on the right track.

— Taufan Hidayat, Founder & Mountaineering Guide, Climb Indonesia

This is what you’ll walk away with…

Clarity on your social media goals

so you can stop getting hang up over ‘likes’ and start focusing your efforts on what will truly shift the needle in your business 


A powerful brand message

so you can easily communicate what you stand for and capture the attention of your ideal audience on social

A clear and effective content strategy

designed to build and nurture a following of people who actually want to engage with your brand and purchase your services

Tools, templates and systems

that will help you manage social media in the shortest amount of time, so you can grow and still have time to do the things you love!

Your investment:

1 payment of € 997 +VAT


3x flexible payments of € 380 +VAT

Inclusive of:

  • 6x 60-minute 1:1 coaching calls via Zoom
  • Email access to me between sessions
  • A pre-coaching questionnaire that will help me get to know you, your business and your goals, so I can tailor the programme to make sure you get as much out of it as possible
  • Workbooks, templates and resources to help you create and implement your strategy

Want to find out more? Here’s how it works

  • Click on the big orange button below to book your totally FREE, no-strings-attached consultation call with me. We’ll hop on Zoom for half an hour. That way you get to know me and understand how my coaching works, and I get to understand what you need and if I am the right coach for you.
  • After our call – if you decide to go ahead – you’ll receive the program Terms & Conditions, your pre-coaching questionnaire, and a link to book your first coaching call.
  • Over the next 2-4 months (depending on how much time you want to have between each coaching session) we’ll work together to create your digital marketing strategy. There will be 6x one-hour coaching calls conducted over Zoom with tasks to complete between each call.

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