Marketing. Entrepreneurship. Productivity.
Zag: The Number One Strategy Of High-Performance Brands, by Marty Neumeier
A step-by-step guide for creating a brand that stands out from the crowd. In this book you’ll learn how to analyse customer feedback, how to design “radical difference” in your brand and the do’s and don’ts when it comes to naming your business, products and services.
Growth Hacker Marketing: A Primer On The Future Of PR, Marketing And Advertising, by Ryan Holiday
Marketing is evolving. It’s not about expensive marketing campaigns anymore. Instead, it’s about using data to understand your customers and then constantly optimising your product around their needs. This book will teach you how to do that through a number of case studies and success stories.
The Personal MBA: Master the Art of Business, by Josh Kaufman
This book provides an extensive glossary of the most important business and marketing topics. Great resource if you’re looking to gain a high-level understanding of key business concepts and terminology.
The 4-Hour Workweek, by Tim Ferris
Practical advice and insights to help you design a more efficient business so that you can earn more while working less. Includes lots of useful tips on business process optimisation, automation and outsourcing.
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, by Gary Keller
A must-read if you want to learn how to be more productive and achieve greater results in your business and life.
The 7 Habits of Highly Effective People, by Stephen R. Covey
According to Covey, the way we see the world is entirely based on our own perceptions. So in order to change a given situation, we must first change ourselves. The 7 habits of highly effective people are practices that you can apply to become a more effective person so that you can achieve your career, business and personal goals.
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